Marketing Automation Appoints New President, the AI-powered marketing operations platform adds MarTech leader, Olivier L'Abbé to accelerate growth and take on the B2B marketing operations market
email marketing automation, the AI-powered marketing operations platform, announced the appointment of Olivier L’Abbé as president. L’Abbé is a venerated leader with a deep track record of success at MarTech companies. At Metadata, he will lead go-to-market strategy, customer success and business development.

Before joining Metadata, L’Abbé was senior vice president of Sales at G2 Crowd. He also served as director of sales at Fliptop, acquired by LinkedIn. L’Abbé brings more than 15 years of strategic sales growth at rising companies with a focus on enhancing the customer journey.

L’Abbé said “At G2 crowd, I saw numerous customers operationalize their data with Metadata. In fact, G2 Crowd’s marketing team itself uses Metadata with great success. As Metadata rose in the marketing execution software ranks, I took note of their rapid innovation and growth. I am thrilled to join the team and to lead the charge as we aggressively work to bring Metadata’s breakthrough marketing operations technology to market because I’ve seen first-hand how Metadata improves how marketers work and the value it delivers to customers.”

Gil Allouche, CEO of Metadata said “It’s a pleasure to bring Olivier aboard as we work to eliminate the human bottleneck of tedious, manual work in marketing operations. Metadata experienced tremendous momentum this year and we are ready to switch gears from a product-market fit to scaling the company for growth. I couldn’t be happier to have Olivier as a partner to lead go-to-market. His past success with MarTech companies speaks for itself.”

Since launching in 2016, Metadata grew organically, adding customers like Nutanix, Splunk, Zuora, Apttus, Zendesk, and dozens more. The expanded leadership team comes as the company aims to rapidly grow its footprint and help digital marketing teams replace tedious, manual marketing operations with a fully automatic AI-platform. Metadata plugs into an existing marketing technology stack to run marketing operations at scale humanly impossible to dramatically increase pipeline.

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