MGM Resorts selects Viral Nation as influencer marketing agency

Hospitality and entertainment powerhouse will leverage Viral Nation’s industry-leading network of talent & award-winning marketing services and technology across iconic destinations

MGM Resorts International, a global leader in entertainment, hospitality, and leisure experiences, has named Viral Nation its official Influencer Marketing Agency of Record (AOR). Viral Nation, a leader in Social-First transformation, renowned for its expertise in creating impactful campaigns and fostering authentic connections between brands and consumers, will collaborate with MGM Resorts to amplify the brand’s presence and engagement within the rapidly evolving digital landscape.

“Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said Sarah Moore, SVP of Marketing for MGM Resorts. “As we evolve our marketing strategies, we are confident Viral Nation’s unparalleled expertise will further elevate our brands and drive engagement.”

With a portfolio spanning iconic destinations such as Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay, MGM Resorts offers unparalleled experiences in hospitality, gaming, dining, entertainment and beyond. Through this collaboration, MGM Resorts will leverage Viral Nation’s extensive network of influencers to reach new audiences, drive meaningful engagement and reinforce its position as a leader in the global hospitality industry.

Joe Gagliese, CEO and Co-Founder of Viral Nation, said, “We are thrilled to be selected as MGM Resorts’ Influencer Marketing Agency of Record. MGM Resorts’ dedication to cutting-edge strategies mirrors our agency’s focus on Social-First Marketing, which drives tangible results for brands. By leveraging influencers and social platforms, we’ll craft compelling campaigns that captivate global audiences and drive meaningful engagement. Together with MGM Resorts, we’re poised to showcase the power of social media in delivering impactful business outcomes.”

Viral Nation will support MGM Resorts with influencer marketing strategy, execution and implementation across its entire brand ambassador program, all backed by Viral Nation’s award-winning, Social-First technology.

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