Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been selected as the Agency of Record for First Horizon Bank. First Horizon Bank is one of the top 10 banks in the U.S. with approximately 417 locations across the southeast. First Horizon Bank partnered with Mindgruve’s team of strategists, creatives, engineers, media experts, and data scientists to lead creative, web presence, digital media, analytics, and public relations.
Mindgruve, a global, independent digital agency, has helped brands drive business growth for more than 20 years. When asked why First Horizon selected Mindgruve to lead their integrated marketing strategy, the bank expressed that the agency’s experience, full-service capability and track record for driving growth played a major role in the decision.
“We selected Mindgruve because they have a full service, marketing and technology capability with deep financial services experience,” said Erin Pryor, chief marketing officer of First Horizon Bank. “Their team understood our business goals and had the right strategy to deliver on our ambitious revenue goals.”
The Mindgruve team provides fully integrated creative, media and customer experience strategies that improve customer experience and optimize new customer acquisition. Our unique approach optimizes return on ad spend and drives predictable revenue growth.
“Mindgruve is leading a new era of financial services companies who are embracing digital marketing and technology transformation in order to meet the expectation of today’s digital customer,” said Chad Robley, co-founder and CEO of Mindgruve. “We are connecting the dots from sales and marketing to the delivery of the brand’s products and services in a way that optimizes the client’s experience.”
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