In-House Techhub

Mobile Marketing and its impact on Ecommerce

Ecommerce has changed global merchandising. With websites offering innumerable products, personalization is necessary. How does mobile marketing impact eCommerce trends?
mobile app marketing

Businesses have to optimize websites for every device, enhancing user experience. A step in this direction would be testing and website experience management. These assessments result in more market share and enhanced customer experience. Businesses need to mark their virtual presence to stay in the competition. Ecommerce businesses have to collect customer feedback for improving product specifications and user experience.

Social Media Marketing

In social media marketing, businesses have to decide on a schedule for keeping customers engaged. The Ansoff matrix has an answer to this with its four quadrants, the first one being the existing markets. Businesses pay attention to two quadrants:  product development and market penetration. These quadrants are achievable through studying customer experience and feedback. The next quadrant is for new markets, stating the need for market development and product diversification. As eCommerce marketers have many untapped markets, this quadrant comes to the rescue.

Mobile marketing

Mobile marketing is algorithmic-based, when a customer visits an eCommerce website, his social media activities are tracked. These findings help in market segmentation and target customers accordingly.

The stage demands studying customer behavior and preferences for various products and services. Businesses need data analytics in place, aiming at market intelligence for designing products. Customer intelligence is a subset of market intelligence and safeguards business goodwill. Customer is the king of the market, supporting businesses with feedback for product improvements.

Customer Experience

Mobile devices have changed the way of shopping, inviting a whole range of varied customer experiences and numerous ways for innovation. These changes have affected the competition as new players come in. New players have highlighted the need for technological advancements. The advantage of this analysis is achieving maximum market share with product development. As e-commerce websites grow, optimization is the key to increasing customer engagement. Customers will visit your website, provided it offers the best user experience. 


As most consumers prefer purchasing online, there are no obstacles to the eCommerce industry. For an offline shopper, he may have to spend days purchasing the product. Online, a keyword search can bring the answers to the front page. As eCommerce websites are accessed from numerous devices, it is advisable for testing them for an optimum user experience. This phase enables the business to understand the drawbacks of the websites and optimize them accordingly.

Marketing analytics

No business wants to disappear into the crowd. This makes it evident that virtual presence matters the most. The more your brand responds to customer queries, brand loyalty, and advocacy increases proportionally. It supports business expansion and increases goodwill. Marketing analytics support businesses in understanding trends, and purchasing patterns of the target market. These statistics are a key to understanding changing market preferences and product research and development. 

The Final Word

In the tech world, businesses need to establish an evident virtual presence. This perspective supports customer engagement and business expansion. Ecommerce businesses need a social media marketing strategy targeting various market segments. These strategies must aim to achieve optimum customer engagement and keep brand loyalty intact.

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