Display & Programmatic Advertising

Mobvista Announces 2022 Interim Financial Report

Revenue exceeds $456 million, up 48% year-on-year, and an adjusted EBITDA up by 162% year-on-year.

Mobvista, a leading technology platform providing a unified stack of SaaS products and services, today announced its 2022 interim financial results, including revenue of $456 million in H1 2022, a 48% year-on-year increase, and an adjusted EDITBA of $5.824 million, up 162% year-on-year. Additionally, Mobvista’s net revenue after deducting costs allocated to publishers achieved $111 million, a year-on-year increase of 99.5%.

The steady growth in performance was attributable to the stable performance of Mintegral, Mobvista’s programmatic advertising platform. During the reporting period, Mintegral achieved revenue of $410 million, a year-on-year increase of 82.8%. As of Q2 2022, the number of new partnered advertisers increased 29.3% from the previous quarter, with an advertiser retention rate of 87.7%. In addition, the number of new partnered publishers increased by 19% from the previous quarter, with a 92.2% publisher retention rate.

At the same time, Mintegral has diversified its customer vertical base beyond gaming to include a higher share of eCommerce, social and content, lifestyle, and utility apps, among others. Through this approach, Mintegral’s revenue growth rate under utility apps skyrocketed by 862.2% in the first half of 2022.

The customer value of Mintegral’s retained customers has also increased significantly. For the twelve months leading up to June 30th, 2022, the company’s dollar-based net expansion rate was 197.5%, reflecting the significant increase in the value of existing customers.

Mobvista has also carried out strategic restructuring by shrinking non-core businesses to optimize business operations. These measures have helped Mobvista record a gross profit of $89.98 million, a year-on-year increase of 112%.

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