Modera Inc., an award-winning full-service advertising and marketing agency in Orange County, has announced Scott Reitzel as Sr. Director of Digital Marketing. Reitzel brings fifteen years of experience in the digital marketing and communications field with expertise in driving strategic development and implementation of brand and reputation campaigns across the Fortune and FTSE 100. Reitzel will lead Modera’s revitalized digital services team which includes newly-appointed content developer and web project manager roles.
“With the growth of our digital business it was imperative to bring in a seasoned leader who was also a cultural fit,” said CEO and Founder Alyson Yarberry. “Scott’s deep digital knowledge coupled with his vast leadership experience on both the agency and client side made him an ideal candidate. He will bring a breadth of expertise to the team that will be key to driving measurable results and ROI for our clients.”
In addition to his extensive experience in B2B and B2C analysis and strategic planning, Retizel was recognized as Washington, DC’s 50 on Fire for his work on BP’s corporate responsibility rebrand. He has been a guest speaker at SXSW in Austin, Texas as well as the annual Netbase Live Conference around the country. Based in Scottsdale, Arizona, Reitzel will play a pivotal role in all of Modera’s new business endeavors while continuing to develop and mentor the agency’s digital team.
Following national recruiting efforts, Modera has also named Marissa Rodriguez as the agency’s content developer and Anna Stokkebye as web project manager—two new roles within the enhanced digital services department. Based in Bethesda, Maryland, Rodriguez will serve strategic content creation, supporting clientele across all digital platforms. Los Angeles-based web project manager developer Stokkebye will shape the overall web experience and digital services the agency provides.
“With the reimagining of our digital department and our successful transition to remote work, we are pleased to have been able to widen our recruiting efforts nationally to capitalize on the vast talent pool available, regardless of location,” said Yarberry. “The addition of a content developer and web project manager are both integral to offering our clients a different level of support in all digital campaigns.”