Marketing Analytics, Performance & Attribution

Moore DM Group names strategy expert and author Nick Ellinger as chief brand officer

Ellinger joins executive team to accelerate company and client growth through advanced marketing and technology.
marketing analytics

Moore DM Group, a leading provider of performance-driven marketing solutions, announces the hiring of marketing strategist Nick Ellinger as chief brand officer. Author of “The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission,” Ellinger has mapped a path for nonprofits to succeed in the future martech news.

Ellinger brings a unique perspective on marketing strategy, having published research studies on donor behavior science and guided strategy and execution to raise millions of dollars for some of the country’s most well-known nonprofits. As CBO, Ellinger will oversee all aspects of Moore DM Group corporate marketing strategy, brand development and communications.

“We’re excited to have Nick join Moore. He is known for challenging conventional donor marketing assumptions to create new fundraising opportunities. His knowledge will be key to helping grow our clients’ important missions,” said Gretchen Littlefield, CEO of Moore DM Group.

Prior to joining Moore DM Group, Ellinger lead marketing strategy as vice president at DonorVoice. At Mothers Against Drunk Driving (MADD) for more than a decade, he led the direct marketing program which included direct mail, telemarketing, and online and monthly giving efforts. Ellinger is an industry thought leader as an active collaborator with The Nonprofit Alliance as co-editor of the Agitator blog, speaker and conference co-chair.

“It’s a real honor to join the company. I look forward to working with everyone at Moore DM Group to support their nonprofit clients and continue to grow the company brand as an impact leader in the industry,” said Ellinger.

Ellinger has a Bachelor of Arts in political science and an MBA in marketing, both from Vanderbilt University.

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