Marketing Automation

MoxiWorks adds to leading suite of technology, acquires reeazily

The enterprise back-office solution will become part of the MoxiWorks slate of products driving brokerage profitability through higher productivity
marketing automation

MoxiWorks, the leading real estate technology platform, announced today they have acquired reeazily, an enterprise back-office solution that helps manage real estate transactions across the entire real estate organization. The financial terms of the deal were not disclosed.

Reeazily, like MoxiWorks, was born out of real estate for real estate. The company was founded in 2005 out of the need to develop a better system for franchise membership management, billing, and reporting for their clients at RE/MAX Northern Illinois. Over the last 16 years they have continued to evolve and enhance their products. Now, on its fourth generation, reeazily includes a complete brokerage back-office solution, broker.ez®, which integrates QuickBooks Online for accounting. Reeazily also integrates with DocuSign, SkySlope and Dotloop for transaction document management, all of which are existing partners in MoxiWorks’ MoxiCloud Partner Program.

“We are so thrilled to welcome not only the reeazily products into the MoxiWorks universe, but the whole reeazily community,” said York Baur, CEO MoxiWorks. “reeazily has been a partner in our MoxiCloud partner program for over three years and we’re excited to expand our product offering as we integrate them fully into our products.”

The entire reeazily team will be joining MoxiWorks and will become Moxians. reeazily CSO and co-founder Casey Reagan, will stay on board as MoxiWorks’ Director of Product Management for back-office solutions, helping to drive innovation.

“We recognized a common focus on client service and drive to get things done at MoxiWorks,” said Reagan. “That drive made it clear there is amazing synergy and that the Moxi culture was an amazing fit for us. We are excited to join the team.”

Reeazily products will add to MoxiWorks’ array of solutions including MoxiWorks’ sphere-based CRM, MoxiEngage, leading CMA interactive presentation product, MoxiPresent, as well as their recruiting system, MoxiTalent, marketing suite, MoxiImpress and websites platform, MoxiWebsites alongside their renowned MoxiCloud open platform.

MoxiWorks acquired marketing automation platform, Imprev in November of 2019 which has expanded MoxiWorks’ marketing offering, MoxiImpress, powering agent marketing efforts though the complete automation of listing materials.

As for future acquisitions, Baur shared, “We plan to continue to help consolidate the highly fragmented real estate tech market as the industry matures. We are highly selective and believe it’s important to keep the long-term interests of the residential real estate brokerage to heart. We will look for acquisitions that help further that cause and reinforce the amazing customer loyalty that MoxiWorks enjoys as a result of great products on an open platform, backed up by great support.”

Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News

Previous ArticleNext Article