MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program.
“INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture and lead generation goals – MoZeus is on track to do just that,” says Erik Thomas, Senior Group Manager, Experiential Marketing at Hyundai Motor America.
INNOCEAN provides brand advertising and marketing strategies for Hyundai, globally; including the management of dealer meetings, press events, special events, sports marketing and complete auto show programs.
Hyundai and INNOCEAN will utilize MoZeus’ state-of-the-art lead generation and engagement platform to capture and increase qualified consumer leads at all Hyundai experiential and auto show events in order to instill global brand consistency, increase brand awareness and purchase intentions and streamline and maximize efficiencies.
MoZeus’ proprietary platform equips Hyundai with a cutting-edge solution that includes pre-registration, data collection, immersive digital engagements, real-time analytics & reporting, data modeling & visualization, customized exports, and re-engagement plans.
With every activation, Hyundai will have access to real-time data visualization, custom segmentation and unique benchmarking capabilities to measure program effectiveness, inform business & consumer intelligence and influence go-forward decision making.
“We are thrilled to be partnering with Hyundai and INNOCEAN in their effort to revolutionize the event attendee experience with a lead generation program built to drive targeted audience engagement, relevance, emotional connection and, ultimately, action,” says MoZeus Founder/ CEO Scott Sheppard. “Both teams have been a delight to work with and we look forward to a very successful, long-term partnership.”
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
MoZeus Worldwide specializes in data collection and experiential marketing technology to enhance the connection between brands and consumers. As a metric-driven partner, they support brands and agencies with live events, retail activations and shopper marketing campaigns to deliver top notch digital engagements to boost consumer-brand interaction and increase quality lead generation.
INNOCEAN Worldwide Americas
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.
SOURCE MoZeus Worldwide