MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM.
Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team martech news.
“Garry has a unique combination of both enterprise class ABM and global leadership experience,” said Kevin Cunningham, MRP CEO. “This is a critical function in our leadership team, necessary for our clients to fully realize the value of MRP Prelytix, our account based marketing platform, and its capabilities to drive target account response, pipeline and revenue throughout the world.”
Dawson brings more than two decades of sales and marketing leadership to his role at MRP, with extensive experience within account based marketing. Prior to joining MRP, Dawson served as Senior Manager Global Media & Digital Strategy at HPE, where he was responsible for driving all revenue-generating digital media initiatives on behalf of the company. Before that, he held leadership positions at HP, where he served as Senior Manager and Director for Enterprise Media, for over a decade.
“MRP’s true end-to-end account based marketing solution delivers immense value to clients thanks to its unrivaled data intelligence, advanced machine learning capabilities and ability to execute needs-based orchestration globally, at scale,” said Dawson. “I am tremendously excited to join MRP’s innovative team to help more enterprise marketers achieve real ROI.”
Dawson holds a bachelor’s degree in marketing from Drexel University in Philadelphia.