Mobile Apps

Native Mobile App Poq joins the MACH Alliance

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Leading SaaS provider, poq, is first native mobile app platform to be certified by best-of-breed technology ecosystems body, MACH Alliance

Poq, today joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating poq’s commitment to the MACH model. Its membership validates the strategic approach of its cloud-based platform development to enable easy integration of native mobile apps with other commerce systems and services, and facilitate seamless customer journeys.

The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. Customer experiences are increasingly going ‘mobile-first,’ resulting in $32 billion spent on in-app purchases across iOS and Google Play globally in Q1 2021. As the biggest quarter since records began, this figure is also 40% up year-on-year from the pandemic-induced online levels of 2020.

“Poq offers a strongly differentiated, MACH-based platform for building mobile retail experiences. With many retailers being mobile-first, poq’s MACH-based platform is perfect for retailers looking to differentiate,” said Kelly Goetsch, president of the MACH Alliance.

“We are extremely excited to see that our strategic vision for creating the world’s first native retail toolkit has been recognised by the MACH Alliance as compatible with their goals to drive open and flexible architecture patterns in the industry — something we emphatically agree with. We are delighted to be joining the industry’s most advanced technology ecosystem body and to sit alongside some fantastic tech partners, whom we’ve long admired,” said Jay Johnston, Chief Executive Officer, poq.

“Our membership further reinforces the increased demand we’re seeing from organizations who want to create best-in-class commerce experiences that include a digital flagship native mobile app, while retaining end-to-end business and tech visibility, agility and control.”

Poq recently introduced Elevate, a MACH-based SDK, designed to empower retailers wanting to turbocharge their digital commerce strategies and capitalize on the growth of online shopping with a mobile-first approach by enabling best-in-class, integrated app commerce development with fully interoperable, best-of-breed MACH Alliance ecosystem partners.

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