Nativex, a leading mobile advertising platform, announced today that it ranked as a top global ad network across all verticals and featured 6 times throughout Adjust’s interactive Partner Benchmark report. The report looked at over 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.
Nativex, Mobvista’s mobile advertising platform, excelled across all regions and app genres particularly in mobile gaming. Of these 6 rankings, 4 of those were in the Asia Pacific region. In the report, Adjust noted APAC as a clear stand-out for gaming user acquisition, accounting for up to 64% of ad spend distribution.
Nativex’s strength in Asia Pacific is possible through the XploreChina initiative which offers tools to marketers looking to break into the Chinese mobile market. XploreChina offers solutions for media buying, KOL marketing and Android-specific solutions. Nativex also provides advertisers with the XMP Media Buying platform which opens access to hundreds of millions of users across leading global ad platforms including partnerships with TikTok For Business, Tencent Marketing Solution and more.
“Nativex is happy to be included in Adjust’s Partner Benchmark report as it is a testament to the mobile growth we provide our clients throughout the world, especially those looking towards APAC,” said Irene Yang, Managing Director, Nativex. “We will continue offering our clients all the right tools and expertise needed to grow their apps and brands.”