Marketing Analytics, Performance & Attribution

Neustar Announces ANA Genius Awards winners for Marketing Analytics

2022 winners include Hilton, Prudential, PepsiCo, and Sanofi for best-in-class marketing analytics

Neustar, a TransUnion company, announced today the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The annual ANA Genius Awards is a well-regarded global awards program that recognizes the achievements of organizations for using advanced marketing analytics.

The program is celebrating its ninth year and is presented by Neustar, a TransUnion company. The 2022 winners include Hilton, Prudential, PepsiCo, and Sanofi across four categories for demonstratable excellence in the use of advanced marketing analytics to improve business outcomes.

“We would like to congratulate this year’s Genius Awards winners on their outstanding achievements and for their ongoing commitment to data-driven marketing,” said Brett House, global vice president, marketing solutions at Neustar, a TransUnion company. “One of our goals is to help clients gain a better understanding of the marketing measurement future. The Genius Awards showcases organizations’ best-in-class uses of advanced marketing analytics and their impact on business performance.”

The 2022 ANA Genius Awards winners are:

  • Marketing Analytics Adoption: Hilton
  • Marketing Analytics Growth: Prudential
  • Marketing Analytics Innovation: PepsiCo
  • Marketing Analytics Storytelling: Sanofi

The winners for each category receive their share of a $100,000 prize to be donated to a charity of their choosing. The winners were chosen by a respected panel of 10 industry experts representing the top brands, platforms, consultancies, and agencies across the world of advertising.

“As we approach nearly a decade of presenting the Genius Awards, we continue to see year after year the innovation and dedication of organizations to the investment of data and analytics. We are proud of this year’s winners and look forward to the exciting outcomes they achieve,” said ANA CEO Bob Liodice.

To learn more about the 2022 ANA Genius Awards winners, visit here. To gain additional insight into the strategies behind these winning campaigns, register here for the upcoming December 15 half-day virtual event, presented by the ANA.

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