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New Research on Consumer Perceptions of AI shows a gap in Brand Trust

artificial intelligence

With artificial intelligence (AI) rapidly evolving, understanding the emotional underpinnings of consumers choice is crucial for brands seeking to gain competitive advantage. CMB’s new market research study among 1,000 US adults’ sheds light on how consumers are currently using AI their aspirations and anxieties, and their needs by industry. AI aided in the data collection and analysis of this research, and in particular quantifying human emotions although all results were validated by our expert consultants.

Consumer Sentiments: Hopes, Dreams, and Fears

CMB’s research reveals that consumers are at a crossroads with AI technology. On one hand, there is a strong sense of optimism about the potential of AI to enhance convenience, improve efficiency, and drive innovation. Many consumers believe that AI can seamlessly integrate into their daily lives, making tasks simpler and experiences richer. Those most positive about AI felt inspired by it, often using AI for creative or programming activities.

However, fear was the strongest emotion felt by consumers. Many consumers expressed concerns about privacy, data security, and the potential for job displacement. There is also apprehension about the ethics of AI decision-making and the risk of bias in automated systems. Comfort levels vary widely, with a noticeable divide between early adopters and laggards who were more hesitant about AI technology.

Competitive Landscape Analysis

The current competitive landscape shows significant variation across sectors specifically:

“I think it’s pretty exciting…there’s a lot of potential for just efficiency and creativity.”

Conclusion

As AI continues to advance, companies should focus on driving trust in order to create a more open environment for adoption. By understanding consumer hopes, fears, and comfort levels, and by implementing strategies to address these emotions, brands can foster greater trust and acceptance. This approach not only enhances user experiences but also positions organizations as leaders in responsible AI adoption.

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