New Seasons Market has expanded its partnership with global branded payments provider Blackhawk Network to enhance the online gift card programs for its West Coast neighborhood grocers, New Seasons Market and New Leaf Community Markets. Powered by Blackhawk Network’s Online Commerce Services, company-branded physical and digital gift cards are now available on newseasonsmarket.com and newleaf.com, offering consumers a seamless eCommerce experience that delivers gift cards right to shoppers’ doors or inboxes.
“We were looking to optimize and extend the reach of our digital gift card program while also providing a user-friendly experience for our customers. After seeing the success of Blackhawk’s programs as an existing distribution partner, expanding to include management of our digital gifting programs was a natural fit,” said Erica Racette, eCommerce Director at New Seasons. “Through this partnership, Blackhawk’s eCommerce platform has allowed us to make enhancements and reinvigorate our digital gifting programs.”
According to Blackhawk Network sales data, merchant online gift card programs have seen near triple digital growth over the last two years. As consumers continue the slow return to some pre-pandemic behaviors, interest in digital gifting options has remained high.
“In addition to being one of the most requested gifts year after year for multiple occasions, over the last two years, gift cards and egifts— for grocery in particular— have been leveraged by customers more than ever,” said Steve Dekker, Managing Director, Americas, Blackhawk Network. “Consumers’ increasing interest in gifting options combined with the ease of gift cards to offer support or thank others during challenging times have made it essential to be able to easily engage with gift card users wherever they are. Our proven platforms give New Seasons Markets and New Leaf Community Markets the ability to expand their visibility and reach while still providing the enhanced experience many customers have grown to expect.”
Blackhawk’s gift card program management will include executing elements such as inventory management, card distribution, marketing and promotions. For more information about Blackhawk’s capabilities, visit blackhawknetwork.com.