Carabiner Communications, a leading marketing and public relations firm based in the United States, and BSK Becker + Schreiner Kommunikation GmbH of Düsseldorf, Germany, today announced a free webinar that will introduce American B2B companies to the potential of doing business in Germany. “Growing Sales in Germany: How PR Helps Drive Your B2B’s Visibility” will be held on June 22 from noon to 1 p.m. ET.
The upcoming webinar is the first in a series of Plexus Market Insights events that will provide valuable best practices for companies that are considering expanding their reach internationally. Both Carabiner Communications and BSK are part of the Plexus PR Group, a prestigious international network of communications agencies. Carabiner Principal and Founder Peter Baron and Jutta Lorberg, BSK Senior Consultant and member of the management team, will co-present the webinar, which will be conducted entirely in English.
Germany is the largest market in Europe, comprising 25 percent of its GDP, and is home to 19 percent of the total European Union (EU) population. It has a strong focus on future innovative technologies.
“Regardless of where you do business, targeted PR campaigns can help your B2B gain market momentum so that, ultimately, you sell more,” said Baron, whose agency serves as the U.S. affiliate for Plexus PR. “Our webinar will present the dos and don’ts of communicating with German markets and also share some tried-and-true PR practices for gaining visibility and building trust outside of the United States.”
“Germany has the strongest economy in Europe,” said Lorberg. “Because of this, the potential for establishing a presence there to reach new markets and grow business is tremendous. Our goal with this webinar is to introduce attendees to PR programs that can help them to gain media coverage and grow awareness in Germany for greater sales.”
Lorberg added that the webinar will be of interest to American B2Bs that are just beginning to explore international expansion as well as those that already have a European presence but are seeking to increase revenue.
Register now to attend the free webinar, “Growing Sales in Germany: How PR Helps Drive Your B2B’s Visibility,” on June 22 from noon to 1 p.m. ET.