Martech News

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research
Interactive Content

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca, an AI-powered call tracking and analytics company, has been named a “Hot Vendor in Conversational Intelligence for 20191“ by Aragon Research. …
Ebiquity Plc selects Evergage as strategic CDP and 1-to-1 Personalization Partner
Customer Data Platform

Ebiquity Plc selects Evergage as strategic CDP and 1-to-1 Personalization Partner

Evergage, The 1-to-1 Platform company, and Ebiquity (AIM: EBQ), a leading independent marketing and media consultancy, today announced a partnership combining Ebiquity’s analytics, …
TapClicks Completes Acquisition of StatX
Marketing Analytics, Performance & Attribution

TapClicks Completes Acquisition of StatX

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has acquired StatX. …
Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants
Ecommerce

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Today, Adobe (Nasdaq:ADBE) announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe …
3 Reasons Digital Marketing Certificates are a Waste of Money
Guest Blogs

3 Reasons Digital Marketing Certificates are a Waste of Money

One of the questions I’ve been asked most over the past 18 months is – how do I get started …
Google Selects Webpals Mobile to Join App Campaign Partner Program
Marketing Analytics, Performance & Attribution

Google Selects Webpals Mobile to Join App Campaign Partner Program

Webpals Mobile, the mobile-app user acquisition division of leading performance marketing company Webpals Group, today was named to Google’s App Preferred …
ProKarma Welcomes Gamma Partners
Marketing Automation

ProKarma Welcomes Gamma Partners

ProKarma, a global digital services company that delivers design-engineered strategy, technology and operations solutions, today announced that it has acquired …
Sreekant Lanka Joins iQuanti as Head of Paid Media
Display & Programmatic Advertising

Sreekant Lanka Joins iQuanti as Head of Paid Media

Digital marketing company iQuanti today announced the hiring of Sreekant Lanka as Head of Paid Media. In this new role, Lanka will now lead …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Customer Data Platform

BlueVenn and London Research Release Customer Data Platform Maturity Model

– Survey of large organizations shows CDP uptake now exceeds 50% – CDP owners two-and-a-half times more likely than their …