Martech News

The Alesco Group of Companies Announces the Addition of Exact Data
Business/Customer Intelligence & Data Science

The Alesco Group of Companies Announces the Addition of Exact Data

Alesco is pleased to announce that Exact Data is joining the Alesco group of companies, including Alesco Data, Statlistics and Response …
TotalAR Transforms Marketing Content from Static to Interactive
Interactive Content

TotalAR Transforms Marketing Content from Static to Interactive

Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value …
IBM completes sale of its Watson Marketing business
Display & Programmatic Advertising

IBM completes sale of its Watson Marketing business

IBM Corp. said today that its Watson Marketing platform has launched as a standalone company, about three months after saying it was planning …
ironSource Launches Revolutionary Cross Promotion Solution for Mobile Game Developers
Mobile Marketing

ironSource Launches Revolutionary Cross Promotion Solution for Mobile Game Developers

Leading mobile monetization and marketing company ironSource announced today the launch of a revolutionary cross promotion solution which for the first time …
Bpm'online Named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation
Sales Automation, Enablement & Intelligence

Bpm’online Named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation

Bpm’online, a global business software company leading in the space of low-code, process automation and CRM, today announced it has …
Webtrekk and Mapp successfully start their integration
Business/Customer Intelligence & Data Science

Webtrekk and Mapp successfully start their integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk’s Marketing Analytics and Customer …
Washingtonian Native Jon Shao of Dragonbridge Wins Emmy
Display & Programmatic Advertising

Washingtonian Native Jon Shao of Dragonbridge Wins Emmy

Washingtonian native, Jon Shao, CEO of Dragonbridge Inc. brought home an Emmy award at the 61st National Capital Emmy Awards ceremony in North Bethesda on June …
Aegon Life Boosts Website Conversions With Lemnisk's Customer Data Platform
Customer Data Platform

Aegon Life Boosts Website Conversions With Lemnisk’s Customer Data Platform

Aegon Life Insurance, pioneer of digital insurance in India, increased its website conversions with Lemnisk’s Customer Data Platform (CDP). “Lemnisk’s AI-powered …
Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics
Display & Programmatic Advertising

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Walmart, announced today it has acquired Israel-based experience …