Martech News
Mobile Marketing
Mobile Marketing Powerhouse CleverTap Expands Offerings
CleverTap, the world’s most trusted customer engagement and user retention platform, announced superior growth numbers across the Middle East over the past year, …DMP
DMP Leader Audigent Secures $19.1 Million Series B Financing Round
Audigent, the “2.0” data management platform (DMP) and leading edge “data agency” that has pioneered data-driven private marketplace deals (SmartPMPsTM and ContextualPMPsTM) through …Video Advertising
Vimeo and TikTok Partner to Drive Business Success With Video Ads
Vimeo (NASDAQ: VMEO), the world’s leading all-in-one video software solution, and TikTok, a leading destination for short-form mobile video, today …Adtech
Integral Ad Science Reveals New Priorities for U.S. Consumers
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research, Pandemic Effects: What’s Next in Shifting …Guest Blogs
Healthy Opens for Wealthy Email Marketing Campaign
One of the most common mistakes that marketers make today is not using open rates as a benchmark to judge …Ecommerce
E-commerce Company RumbleOn to Report Q2 2021 Financial Results
RumbleOn, Inc (NASDAQ: RMBL), an e-commerce company using innovative technology to aggregate and distribute pre-owned vehicles to dealers, today announced …Marketing Automation
Leading Performance Marketing Engine Wunderkind Eyes Expansion
With +70% year-on-year growth in monthly recurring revenue (MRR), Wunderkind will grow its EMEA office headcount to 100 this year …Display & Programmatic Advertising
Programmatic Marketplace Mirror Digital Bolsters Its Talent Roster
Mirror Digital announces four new appointments to its leadership team: Michael Eastman, Sherie Hodges, John Kim, and Trishna Patel. This new talent means big things …Data Analytics