Martech News

Adtech
Kargo’s CTV Business Soars 96% with Context, Commerce & Creativity
Kargo, a leader in breakthrough advertising solutions, announced that the company achieved 96% CTV growth in 2024 by delivering industry-leading …
Marketing Technology
MediaAlpha Adds Bradley Hunt to Board of Directors
MediaAlpha, Inc. announced the appointment of Bradley Hunt to its Board of Directors. A health insurance industry veteran, Mr. Hunt …
Chatbots, Conversational AI
Simplify Healthcare Introduces BNi (Ben-ny)
Simplify Healthcare, a leading provider of SaaS solutions for the health insurance industry via their Simplify Health Cloud™, announced the …
Ecommerce
Introducing B2 by BlueSwitch: A premier B2B Shopify agency
BlueSwitch, a leader in eCommerce innovation, proudly announces the launch of their new B2B eCommerce Agency: B2 by BlueSwitch a …
Customer Engagement
Faye named to the 2025 Inc. Regionals: Pacific list
Faye, a global leader in software strategy, deployment, integrations, and ongoing management for mid-market and enterprise organizations, announced it has …
Demand Generation
MarketStar Wins Gold Stevie® for Demand Generation Program of the Year
MarketStar has received a Gold Stevie Award in the Demand Generation Program of the Year category at the 2025 Stevie Awards …
Customer Experience, Service & Success
Neat Expands Oslo Headquarters and Opens New Customer Experience Center
Neat, the pioneering video technology company, opens its new Neat Experience Center at its expanded Oslo headquarters. Connected to its …
Optimization, Personalization & Testing
PathFactory, ZoomInfo Boost Buyer Journeys With Visitor Intelligence
PathFactory, a B2B content intelligence and personalization platform announced the launch of its strategic integration with ZoomInfo, a leading revenue …
Adtech