Martech News

marketing automation
Marketing Automation

Martech Company Zeta appoints New VP of Investor Relations

Zeta, a cloud-based marketing technology company that enables enterprises to acquire, grow, and retain customers, today announced that Cherryl Valenzuela has joined the company …
client engagement
Customer Engagement

Mitto Adds Viber Business to enhance Customer Communication

Mitto, a leading provider of global omnichannel communications solutions, today announced the Mitto platform has added Viber Business, a group …
customer data platform
Customer Data Platform

Independent CDP mParticle Names Chee Chew as CPO

mParticle, the largest independent customer data platform, today announced that Chee Chew will be joining the company as its Chief Product Officer. …
conversational ai platform
Conversational AI

ASAPP Raises $120 Million to Amplify on its CX Teams

ASAPP, Inc., the artificial intelligence research-driven company, announced today it raised $120 million in Series C financing. This brings ASAPP’s total funding …
client engagement
Customer Engagement

Glenhawk selects Finastra’s Cloud to enhance Customer Engagement

Finastra today announced that UK-based property finance specialist, Glenhawk, has selected Fusion Essence Cloud, its next-generation banking solution, to support its …
customer service experience
Customer Experience, Service & Success

OPPO Mobile to amplify on customer experience

– OPPO’s world-class Quality Engineering (QE) Lab has pioneered new testing categories and maintains standards higher than industry norms – …
customer service experience
Customer Experience, Service & Success

Genesys Announces Xperience, Customer Experience Event 2021

Genesys, a global leader in cloud customer experience and contact center solutions, today announces Xperience 2021, the company’s live virtual event held June 23-24. Themed “The …
email automation
Marketing Automation

StarLink is Marketing Automation Leader Blue Prism’s Distributor

StarLink, the fastest growing specialized cyber and cloud Value-added Distributor (VAD) in the META region, today announced a new distribution …
informatica cloud services
iPaaS, Cloud/Data Integration & Tag Management

SAS expands support for additional cloud providers

VIRTUAL SAS GLOBAL FORUM 2021 — SAS continues its commitment to ensuring advanced analytics run where customers locate their data. …