Martech News

Business/Customer Intelligence & Data Science
V!A by Jornaya Launched for Lead Gen & Performance Marketing Community
Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has … 0
CRM
Salesforce Announces Digital 360-Transforming Customer Engagement
Salesforce (NYSE: CRM), the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the … 0
Mobile Marketing
Aarki, a leading mobile marketing platform, continues to innovate
Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering … 0
Chatbots, Customer Experience, Service & Success
Consumer Engagement Software Astute Acquires Socialbakers
Audax Private Equity (“Audax”) announced that its portfolio company, Astute, Inc. (“Astute”), a leading provider of SaaS-based, omnichannel consumer engagement … 0
Guest Blogs
Should You Jump on the Social Activism Bandwagon? How?
Agile marketing strategies aided by Martech is bound to help marketers adopt the right brand activism! This piece on Social … 0
Video Advertising
Vidyard Powers New Video Insights Tools in HubSpot Video
To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is … 0
Customer Experience, Service & Success
Vision Critical Rebrands to Alida
TORONTO – September 23, 2020 – Vision Critical, a continuous customer insights solution provider for the past two decades, today … 0
Advertising & Promotion
Leading sell-side advertising platform Names Katie Evans as COO
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating … 0
Ecommerce