Martech News

mPulse
Optimization, Personalization & Testing

mPulse Launches Key HXI Platform Enhancements

mPulse, a leading provider of Health Experience and Insights (HXI) technology, announced a newly enhanced and consolidated Activate layer of …
GrowthLoop
Customer Data Platform

GrowthLoop announced the launch of The Loop

GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization’s customer data, unveiled The Loop. …
LivePerson
Optimization, Personalization & Testing

LivePerson boosts enterprise AI investments with measurable returns

LivePerson, the enterprise leader in digital-first customer conversations, has helped major brands worldwide achieve meaningful ROI from their AI initiatives. …
AllazoHealth
Optimization, Personalization & Testing

AllazoHealth Unveils Next-Gen AI-Enabled Content Optimization Solution

AllazoHealth, the pioneer in driving therapy initiation, adherence, and health outcomes with artificial intelligence (AI)-powered personalization, announced a proprietary technology …
Forge
Customer Engagement

Braze Unveils New Product Innovations at Forge 2024

Forge 2024—Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled new product innovations designed to …
UJET
Customer Experience, Service & Success

UJET Raises a Total of $76 Mn Series D Funding

UJET, Inc., a leading provider of AI-powered cloud contact center solutions, announced it has closed its latest round of funding …
GetResponse
Email Marketing

GetResponse Launches Content Monetization Platform

GetResponse, a leading global email and digital marketing platform, announced the launch of the GetResponse Content Monetization Platform. The all-in-one …
brand experience
Optimization, Personalization & Testing

Personal Data Exchanged for Brand Experiences Over Cash, Study Finds

Jack Morton, a leading global brand experience agency, announced new research that explores consumers’ shifting attitudes toward data privacy and …
marketing
Influencers

New Study Highlights Role of Creator Licensing in Marketing Campaigns

#paid, a leading influencer marketing platform, has released its 2024 Creator Ad Report, providing the latest industry benchmarks for creator …