Martech News


Concentrix positioned as the Leader in the 2022 SPARK Matrix™

Quadrant Knowledge Solutions announced today that it has named Concentrix a 2022 technology leader in the analysis of the global SPARK …
Data Analytics

BPM Launches Data Analytics Service

BPM LLP, one of the 40 largest public accounting and advisory firms in the country, announces the formal launch of …
Optimization, Personalization & Testing

IDology releases its Fifth Annual Consumer Digital Identity Study

IDology, a GBG company, today released its Fifth Annual Consumer Digital Identity Study, providing valuable insights into consumer expectations and behavior. …
Optimization, Personalization & Testing

Measured launches new tools to maximize advertising ROI

Measured, the only media optimization platform that reveals the true incremental contribution of advertising spend to business results, has launched …
Optimization, Personalization & Testing

Optimizely Introduces Real-Time Segmentation

Opticon – Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, first-of-its-kind offering …
Advocacy, Loyalty & Referrals

Iterable Strengthens Executive Team with 3 new exec appointments

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today announced three new …
Advocacy, Loyalty & Referrals

Fluent Launches Purpose to Empower Consumer Financial Decisions

Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the launch of Purpose, a mobile app focused on …
Marketing Automation

Keap Announces ikon 2022 To Help Entrepreneurs Power On

Keap, the leader in sales and marketing automation software for small businesses, today announced the speaker line up for ikon …
Predictive Analytics

6sense announces product enhancements at 6sense Breakthrough

6sense, the leading platform for B2B organizations generating predictable revenue, announced several new groundbreaking product enhancements at its fourth annual …