Martech News

CRM
Concentrix positioned as the Leader in the 2022 SPARK Matrix™
Quadrant Knowledge Solutions announced today that it has named Concentrix a 2022 technology leader in the analysis of the global SPARK …
Data Analytics
BPM Launches Data Analytics Service
BPM LLP, one of the 40 largest public accounting and advisory firms in the country, announces the formal launch of …
Optimization, Personalization & Testing
IDology releases its Fifth Annual Consumer Digital Identity Study
IDology, a GBG company, today released its Fifth Annual Consumer Digital Identity Study, providing valuable insights into consumer expectations and behavior. …
Optimization, Personalization & Testing
Measured launches new tools to maximize advertising ROI
Measured, the only media optimization platform that reveals the true incremental contribution of advertising spend to business results, has launched …
Optimization, Personalization & Testing
Optimizely Introduces Real-Time Segmentation
Opticon – Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, first-of-its-kind offering …
Advocacy, Loyalty & Referrals
Iterable Strengthens Executive Team with 3 new exec appointments
Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today announced three new …
Advocacy, Loyalty & Referrals
Fluent Launches Purpose to Empower Consumer Financial Decisions
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the launch of Purpose, a mobile app focused on …
Marketing Automation
Keap Announces ikon 2022 To Help Entrepreneurs Power On
Keap, the leader in sales and marketing automation software for small businesses, today announced the speaker line up for ikon …
Predictive Analytics