Martech News

Digital Marketing
Allua Tech: 2021 Digital Marketing Trends
Hong Kong based digital marketing agency, Allua Tech has researched on the rapidly changing digital marketing landscape, Chris Lai, Business …
Marketing Analytics, Performance & Attribution
Attribution Leader AppsFlyer & MMA Survey Finds Users Concern on Data
AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future …
Retail, Proximity & IoT Marketing
IRI Acquires Retail Consumer Insights Provider ISS
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has …
Retail, Proximity & IoT Marketing
Location Intelligence Leader Esri Selects Partners for GIS software
Esri, the global leader in location intelligence, honored select partners for their outstanding application of GIS software at the Closing …
Conversational AI
Conversational AI Leader LivePerson Partners with Medallia
LivePerson, Inc., a global leader in Conversational AI, and Medallia, Inc. (NYSE: MDLA), a global leader in experience management and engagement, today announced …
Digital Marketing
Digital Marketing Firm Crystalead Prepares for Enhanced Marketing
In wake of the digital marketing sector showing signs of recovery from the slowdown, caused by the Coronavirus pandemic, digital marketing …
Ecommerce
E-Commerce Platform Hive Retains Parallel 36 as Agency of Record
City Hive, the largest e-commerce provider for beverage alcohol retailers announced today Parallel 36 as its agency of record to …
Business/Customer Intelligence & Data Science
Inmar Intelligence Named Top 10 Marketing Attribution Provider
Inmar Intelligence, a data-driven technology-enabled services company, today announced that it has been selected as a Top 10 Marketing Attribution …
Adtech