Martech News

digital marketing
Digital Marketing

Allua Tech: 2021 Digital Marketing Trends

Hong Kong based digital marketing agency, Allua Tech has researched on the rapidly changing digital marketing landscape, Chris Lai, Business …
marketing analytics
Marketing Analytics, Performance & Attribution

Attribution Leader AppsFlyer & MMA Survey Finds Users Concern on Data

AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future …
internet of things market
Retail, Proximity & IoT Marketing

IRI Acquires Retail Consumer Insights Provider ISS

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has …
iot marketing
Retail, Proximity & IoT Marketing

Location Intelligence Leader Esri Selects Partners for GIS software

Esri, the global leader in location intelligence, honored select partners for their outstanding application of GIS software at the Closing …
conversational ai
Conversational AI

Conversational AI Leader LivePerson Partners with Medallia

LivePerson, Inc., a global leader in Conversational AI, and Medallia, Inc. (NYSE: MDLA), a global leader in experience management and engagement, today announced …
digital marketing
Digital Marketing

Digital Marketing Firm Crystalead Prepares for Enhanced Marketing

In wake of the digital marketing sector showing signs of recovery from the slowdown, caused by the Coronavirus pandemic, digital marketing …
ecommerce website

E-Commerce Platform Hive Retains Parallel 36 as Agency of Record

City Hive, the largest e-commerce provider for beverage alcohol retailers announced today Parallel 36 as its agency of record to …
Business/Customer Intelligence & Data Science

Inmar Intelligence Named Top 10 Marketing Attribution Provider

Inmar Intelligence, a data-driven technology-enabled services company, today announced that it has been selected as a Top 10 Marketing Attribution …
ad tech

Predictive Policing: Big Potential as Big Data Fights Crime

Police in the United States have used clues and deductive reasoning to fight crime for more than 175 years. However, a sea …