Martech News

account based marketing

ABM Leader MRP Appoints Chief Technology Officer

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced that Pierre Custeau has been named Chief Technology Officer. Custeau, …
experience management
Customer Experience, Service & Success

Merkle Unveils Annual Consumer Experience Sentiment Report

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report today. Within …
performance attribution
Marketing Analytics, Performance & Attribution

Tenet Partners Launches Advanced Marketing Analytics Practice

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing …
business analytics
Data Analytics

Thoma Bravo Completes Acquisition of Data Analytics Co. RealPage

RealPage, Inc. (NASDAQ: RP), a leading global provider of software and data analytics to the real estate industry, today announced …
big data analytics,
Data Analytics

Xsolla Acquires Data Analytics Company, Slemma

Xsolla, the video game commerce company powered by its Transaction Engine and Business Engine to help developers and publishers market, …
content strategy
Content Marketing

Police Service Chooses Box Platform for Cloud Content Management

Box, Inc. (NYSE:BOX), the leading Content Cloud, today announced that the Police Service of Northern Ireland has expanded its relationship …
email automation
Marketing Automation

dotdigital Named as Official Supporter of the Terra Carta

To mark today’s World Earth Day, leading marketing automation and customer engagement platform, dotdigital, has announced it has been named as …
customer service experience
Customer Experience, Service & Success

Boxlight Chooses User Experience Leader Clevertouch Technologies

Boxlight Corporation (Nasdaq: BOXL), a leading provider of interactive technology, digital signage, and software solutions, today announced that The British Computer …
informatica cloud services
iPaaS, Cloud/Data Integration & Tag Management

Marketing Cloud Leader InMobi Launches UnifID Identity Solution

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline …