Martech News
Marketing Automation
Xenon arc Appoints Scot R. Benson to Board of Directors
Xenon arc (“The Company”), a leading data-driven marketing and sales organization, announced the appointment of Scot R. Benson to its …Interactive Content
SDL Launches SLATE, the Intuitive Self-service, On-demand Translation Service Built for Business
SDL (LSE: SDL), the intelligent language and content company, announces the launch of SLATE – Smart Language Translation for the Enterprise – …Mobile Marketing
Attentive Launches Technology Partnership Program
Attentive®, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership …Content Marketing
AdExchanger Announces New Membership Program
AdExchanger, the premier content resource for technology providers, publishers, and marketers active in the marketing technology space, announced today the …Influencers
dunnhumby’s David Ciancio Named One of RIS’ “Influentials: Top Movers and Shakers in Retail 2020”
dunnhumby, the global leader in Customer Data Science, today announced that David Ciancio, Global Head of Grocery for dunnhumby, has …Marketing Analytics, Performance & Attribution
AppsFlyer Protect360 Saves Fetch Rewards $750K Annually on Fraud
AppsFlyer, the global attribution leader, released a study today showing how Fetch Rewards, the number-one mobile grocery rewards platform, turned to …Content Marketing
Google Widevine Adds Intertrust whiteCryption for Tamper Resistance
Intertrust today announced that its subsidiary, whiteCryption®, has been selected by Google to provide tamper resistance and application shielding for selected …Customer Experience, Service & Success
NICE Named a Leader in Journey Orchestration by Top Analyst Firm
NICE today announced that it has been acknowledged as a Leader by Forrester Research in “The Forrester Wave™: Journey Orchestration …Customer Experience, Service & Success