Martech News

crm marketing automation
Marketing Automation

Xenon arc Appoints Scot R. Benson to Board of Directors

Xenon arc (“The Company”), a leading data-driven marketing and sales organization, announced the appointment of Scot R. Benson to its …
interactive web content
Interactive Content

SDL Launches SLATE, the Intuitive Self-service, On-demand Translation Service Built for Business

SDL (LSE: SDL), the intelligent language and content company, announces the launch of SLATE – Smart Language Translation for the Enterprise – …
mobile market
Mobile Marketing

Attentive Launches Technology Partnership Program

Attentive®, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership …
content marketing
Content Marketing

AdExchanger Announces New Membership Program

AdExchanger, the premier content resource for technology providers, publishers, and marketers active in the marketing technology space, announced today the …
influencer marketing

dunnhumby’s David Ciancio Named One of RIS’ “Influentials: Top Movers and Shakers in Retail 2020”

dunnhumby, the global leader in Customer Data Science, today announced that David Ciancio, Global Head of Grocery for dunnhumby, has …
marketing analytics
Marketing Analytics, Performance & Attribution

AppsFlyer Protect360 Saves Fetch Rewards $750K Annually on Fraud

AppsFlyer, the global attribution leader, released a study today showing how Fetch Rewards, the number-one mobile grocery rewards platform, turned to …
content marketing
Content Marketing

Google Widevine Adds Intertrust whiteCryption for Tamper Resistance

Intertrust today announced that its subsidiary, whiteCryption®, has been selected by Google to provide tamper resistance and application shielding for selected …
customer care experience
Customer Experience, Service & Success

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE today announced that it has been acknowledged as a Leader by Forrester Research in “The Forrester Wave™: Journey Orchestration …
customer experience services
Customer Experience, Service & Success

Airship Appoints Bernardo de Albergaria as Chief Commercial Officer

Customer engagement company Airship today announced Bernardo de Albergaria has joined its executive leadership team as chief commercial officer. In this role, …