Martech News

customer experience services
Customer Experience, Service & Success

Airship Appoints Bernardo de Albergaria as Chief Commercial Officer

Customer engagement company Airship today announced Bernardo de Albergaria has joined its executive leadership team as chief commercial officer. In this role, …
content marketing
Content Marketing

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose …
marketing automation
Marketing Automation

Martech Startup Transformania Expands Management Team with Chief Operating Officer

Marketing technology startup Transformania LLC today announced the appointment of veteran tech executive Darren Stewart as its Chief Operating Officer. Most recently, …
influencer marketing

True Influence® Identifies B2B Industry Intent Trends During COVID-19

True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get …
marketing automation
Marketing Automation

Incubeta DQ&A becomes a Google Marketing Platform Sales Partner in the Americas

Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, today announces it has been named a Google …
email marketing
Email Marketing

Eddie Bauer Selects BrightWave as Email Agency of Record

BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s …
e commerce

Blue Horseshoe Announces B2B e4Ccommerce Essentials

Fast-moving changes in buying patterns are driving manufacturers and distributors to reinvent their customers’ purchasing and shipping options quickly. In …
iot marketing
Retail, Proximity & IoT Marketing

Kenshoo and Profitero Announce Data Partnership

Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise ecommerce SaaS analytics platform, today announced a …
public relations

Founders of Award Winning PR Agency Softscribe Inc. to Close After 20 Years

Softscribe Inc., a 20-year-old tech PR and marketing company with a vertical market focus, announced it is ending its run. …