Martech News

Content Marketing
Syndigo Acquires European Content Provider WiseBase
Syndigo, a Chicago-based leading provider of verified product content syndication services, and a portfolio company of The Jordan Company (“TJC”), today …
Marketing Automation
Optimal Blue Launches Unrivaled Support for Non-QM and Expanded Criteria Loans
Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced today the groundbreaking release …
Marketing Analytics, Performance & Attribution
SSG Adds Hong Kong Office to Growing List of APAC Locations
Selling Simplified Group, Inc. (SSG) announced today its further expansion in the Asia-Pacific (APAC) region, with the opening of its new Hong Kong location. …
Customer Data Platform
Amperity Secures $50M Round to Help Consumer Brands Use Data to Serve Their Customers
Amperity, the first AI-powered Customer Data Management platform, today announced it has raised a $50M Series C financing round from Tiger Global …
Interactive Content
Vested Makes Strategic Investment in Caliber Corporate Advisers
Vested, one of the world’s fastest growing integrated marketing communications agencies, and Caliber Corporate Advisers (Caliber), a strategic marketing communications firm named one …
Ecommerce
W.B. Mason Selects GroupBy to Enhance Its B2B Digital Commerce Experience
GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest growing startups in the eCommerce space, announced today …
Social Media Marketing & Monitoring
Top Executives From Facebook, LinkedIn, Nestle, Hogarth Discuss Latest in Branded Content Production
Hogarth Worldwide, a WPP company and internationally known marketing implementation agency, hosted its first “Unconvention: Miami Breakfast Series” panel discussion on …
Marketing Analytics, Performance & Attribution
Quantzig Successfully Collaborated with an Automotive Company to Unearth New Savings Opportunities
A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced …
Marketing Automation, Uncategorized