Martech News
Data Analytics, Data Management, Predictive Analytics
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose …
Commerce & Sales, Ecommerce
Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. …
Data Management, Marketing Analytics, Performance & Attribution
BlueJeans Announces Latest Integration With Workplace by Facebook
BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced …
Content & Experience, Interactive Content
TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation Users
Copenhagen: TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the …
Content & Experience, Interactive Content
AppLift Introduces Programmatic Premium Offering, AppLift Studio with the Collaboration of Gamewheel
Berlin and San Francisco and Seoul, South Korea: AppLift, a mobile ad tech company, today announced AppLift Studio, a new …
Data Management, Predictive Analytics
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to …
Commerce & Sales, Ecommerce
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to …
Data Analytics, Data Management, Predictive Analytics
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data …
Data Analytics, Data Management
