Martech News
Commerce & Sales, Ecommerce
Eight reasons why every small business needs to have a blog
A blog is technically a base for customers to read all about their favourite companies and their news, while also …
Advertising & Promotion, Commerce & Sales
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad …
Social & Relationships, Social Media Marketing & Monitoring
Forrester’s first report on media tech/services spending shows customer experience and AI
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming …
Social & Relationships, Social Media Marketing & Monitoring
SUBSCRIBE Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to …
Advertising & Promotion, Commerce & Sales
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar …
Commerce & Sales, Ecommerce
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who …
Content & Experience, Content Marketing
Convergence communique: The importance of storyboarding – and your brand’s message
William Cameron Menzies is considered by most to have been the greatest of all film production designers and art directors. …
Content & Experience, Content Marketing, Social Media Marketing & Monitoring
Six key ways to distribute your content and grow your following at the same time
If you’re a leader in business, you’re probably not enamoured by social media. Sure, you’ve got accounts on LinkedIn and …
Content & Experience, Content Marketing
