Martech News

Social Media Marketing & Monitoring
Localized Social Marketing Leader SOCi Expands Sales Team
New Regional Vice Presidents of Sales Bring Local Expertise from Reputation.com and Spredfast0Display & Programmatic Advertising
Link Media Outdoor Announces West Virginia Acquisition
Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Image Outdoor Advertising, LLC, … 0
Interactive Content
TVSquared find PI TV Advertising Effective – German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany0
Marketing Analytics, Performance & Attribution
GlobalWebIndex Set to Scale With Appointment of James Scott as CCO
GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, today announces the appointment of James Scott to … 0
Display & Programmatic Advertising
Pathmatics Expands Global Footprint with UK and Germany Launch of FB Intelligence
Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of social advertising data across the United … 0
In-House Techhub
Martech’s uprising to the CMO’s budget
When Gartner’s annual CMO spend survey for 2017-18 was released last year, people noted the fact that the budget allocated … 0
Interviews
Interview with Chief Revenue Officer, Shuttlerock – Michael Steckler
“Be able to articulate what you do in 30 seconds, think global from the start, and maintain a great … 0
Content Marketing
SDL Content Assistant Now More Faster With AI
SDL (LSE: SDL), a global leader in content creation, translation and delivery, has today announced the availability of SDL Content … 0
Sales Automation, Enablement & Intelligence