Nexa, a business growth agency with offices in Dubai, Manchester and New York, has acquired a stake in UAE-based outbound lead generation specialist Pipeline Business Growth Services (Pipeline), creating a partnership that will help enterprise clients source sales qualified leads martech news.
This strategic investment by Nexa into Pipeline will create a unique service offering allowing enterprise companies to outsource their entire lead generation process. By pooling the expertise of both businesses, the combined teams will provide a seamless end-to-end solution through a comprehensive 6 step process. Services range from undertaking initial research, strategy creation and data sourcing through to telesales in order to identify and qualify sales-ready leads.
Understanding that each business faces unique sales challenges, multiple packages are available to create a solution bespoke to each client. In addition, by engaging with an outsourced provider, business leaders can mitigate the risks of employment-related costs, whilst being assured that all leads meet International BANTC standards.
Amit Vyas, CEO of Nexa said: “Being a growth-focused agency, Nexa provides its clients with a comprehensive portfolio of services focused on delivering effective and measurable digital marketing campaigns. This direct investment into Pipeline allows both companies to combine our core service offering, allowing us to provide clients with best-in-class marketing and sales prospecting services. Pipeline’s expertise in converting marketing qualified leads into sales-ready opportunities means that we can shorten the sales cycle for companies and drive further efficiencies, allowing sales teams to focus all of their efforts on converting hot prospects into new clients. This is an unmatched service offering and we’re incredibly excited to offer this to clients located in the GCC, Europe and North America.”
James Gosling, Partner at Pipeline Business Growth Services, added: “With Pipeline offering the last mile in the sales process, this partnership with Nexa is an unparalleled opportunity for us to remove the headache from the sales process for our clients. From creating a lead all the way through to a fully qualified BANTC sales opportunity we can now provide a complete outsourced solution. The coming together of the two business enables us to offer something unique in the current market. We are excited by this next step in the Pipeline journey and look forward to creating a new and innovative approach to the sales journey that delivers tangible ROI and drives business growth for both large Enterprise businesses and the SME market.”