No Name Group (NNG) has announced the release of ROME (Return on Memorable Experiences™)—a new platform designed to bring sharper insight and creative alignment to the live event planning process.
ROME offers more than post-event feedback. It gives event teams real-time, actionable data about where audiences are paying attention, how they are responding emotionally, and which moments are creating lasting impressions.
“ROME helps us understand what people actually connect with during an event,” said Justin Zebell, Founder and CEO of NNG. “When you have that kind of clarity, it changes how you plan.”
Using a mix of behavioral data and AI-assisted tools like computer vision, ROME tracks micro-moments that often go unnoticed—eye movement, emotional shifts, interaction patterns. These data points help organizers move past surface metrics and into deeper insight about timing, content delivery, and environmental design.
ROME has already informed key adjustments to formats and content pacing for major conferences and leadership events. Teams using the platform have adjusted session lengths, speaker transitions, and even lighting to match what the data revealed about human attention and emotional rhythm.
“We’ve seen firsthand how this changes the creative conversation,” Zebell said. “When the data speaks clearly, the decision-making gets sharper. It removes guesswork.”
The approach reflects NNG’s broader philosophy: live events are high-stakes environments that deserve thoughtful planning, honest feedback, and a clear read on human response.
ROME supports that philosophy with structure and evidence.
For more such updates, follow us on Google News Martech News