CRM

Nylas and Market Leader Partner with the University of Portland

Year-long Capstone Project provides students with real-world experience and insights from leading CPaaS and cloud-based Real Estate providers in order to kickstart their careers and growth
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Nylas, provider of communications APIs that drive workflow automation and frictionless digital experiences, has partnered with Market Leader, a pioneer in lead generation, custom websites, CRM, and marketing software for the real estate industry, along with the University of Portland and their Shiley School of Engineering for this year’s Capstone Project, a year-long senior-project for University of Portland engineering majors.

With Nylas, students were tasked with building a “Bring Your Own Inbox” feature using the Nylas Email API. Working with the Market Leader team, University of Portland seniors built an email integration prototype into Market Leader’s CRM, which allows agents to use their existing corporate email inside of the CRM platform. Students were tasked with building this prototype from start to finish, meaning they were responsible for everything from project planning and management, to testing and shipping code, and everything in between.

“I am delighted to see the outcomes of this collaboration between Nylas, Market Leader, and the Shiley School of Engineering,” said Brian Fabien, Dean of the Shiley School of Engineering at the University of Portland. “Our partners are providing our students with a unique opportunity to apply their classroom instruction to the real world of advanced software development.”

As more companies aim to fully become digital-first, the demand for software developers and engineers has reached an all-time high. According to the U.S. Bureau of Labor Statistics, between 2020 and 2030, employment in software development is projected to increase by 22%. For recent graduates and entry-level applicants, the ability to point employers to real-world project-based work with industry-leading organizations such as Nylas and Market Leader can be key components of differentiation in a highly competitive job market.

“It is easy to see why the demand for software developers and engineers is so high as they are the ones tasked with transforming products, services, and experiences, as well as modernizing business processes and operations. Yet while demand for these individuals is high, so are the expectations,” said David Ting, SVP of Engineering and CISO, Nylas. “Through programs and partnerships like the one with Market Leader and the University of Portland, we’re able to work directly with the next wave of developers to arm them with the education and experience they need to immediately step into any organization and produce high-quality, high-value work.”

“The Computer Science students from University of Portland Shiley School of Engineering have impressed us from the very start,” said Melissa DeLong, VP of Product for Market Leader. “This is our third year working with them on their Capstone Program, and each year the teams have gone above and beyond in accomplishing their goals. The program allows us to not only generate business valuable features in our products but also to help launch students into the next step in their career which is both personally and professionally rewarding for everyone who participates.”

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