Email Marketing

Nylas announced partnership with Connected Product

The strategic partnership aims to help integrate, innovate, and deliver customer value in rapid time

Nylas, the state-of-the-art communications platform giving developers universal access to email, calendar, and contacts providers through a single API integration, today announced its partnership with Connected Product, a specialist in helping organizations develop and deliver software solutions with connectivity use-cases. Under the terms of the partnership, Nylas customers will have increased access to expert development resources as well as product strategy and go-to-market guidance in order to launch email and scheduling features three times faster than they would on their own.

Some instances and use cases where Nylas and Connected Product have helped organizations deliver immediate value include:

  • In just three months, data orchestration platform RingLead was able to build and launch a scheduling solution with a customized scheduling page.
  • Relevize, a marketing automation platform, built the first version of an email drip solution that included dynamic scheduling capabilities in just two months.
  • Coaching platform CoachHub was able to develop a fully customized solution to manage their coaches calendars in their platform for more efficient scheduling in only five months with Nylas and Connected Product.

“Prioritizing the use of APIs to increase development speed not only can go a long way in curating great developer experiences, it empowers your organization to bring new products and features to market faster, resulting in competitive advantages, ROI opportunities, and more satisfied customers,” said Jesse Ervin, Chief Revenue Officer at Nylas. “We’re excited to partner with Connected Product to help companies seamlessly integrate email and scheduling functionality into their applications so they can launch products and deliver value to their customers faster and easier.”

Harnessing innovative software such as APIs as a way to achieve faster development has become increasingly important in recent years. In their 2023 State of Developer Experience report, Nylas found that developers ranked speed as their top benefit of working with APIs.

“Development resources are typically scarce within companies and even though the Nylas APIs significantly reduce the required work to integrate with email and calendar, it is still another topic for the team to get familiar with and work on. In addition, making the right infrastructure choices can be make or break once a solution like this starts scaling, which is where our past experiences provide a lot of value,” said Vincent Jong, CEO of Connected Product. “Having worked with the Nylas APIs for years allows us to quickly understand what needs to be done and help customers and their development teams to get their envisioned product to market faster.”

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