ODK Media, Inc., an independent international media group, debuted a major UX (user experience) and UI (user interface) overhaul for its largest streaming service, OnDemandKorea, on the company’s 11th anniversary. The site and app redesign reinforces ODK Media, Inc’s brand identity and delivers a consistent user experience across all devices: web, mobile app and CTV. The significant front-end changes are supported by the company’s proprietary back-end platform, ODX, which enables features including enhanced content discovery, FAST (24/7 live and curated channels), a streamlined VOD experience, and personalization.
Last October, ODK Media, Inc. released a massive roll-out of 6 CTV apps, including Roku, Samsung, LG, Fire TV, Apple TV, and Android TV, allowing users to access OnDemandKorea content on more devices in its updated format.
“Changing the face familiar to our users for 11 years was not an easy decision,” said Peter Park, CPO of ODK Media, Inc., who led this cross-platform innovation project. “However, we are assured of what users value the most in consuming content, generating insight from the user’s behavioral data and customer communications. We focused on simplicity to improve the user experience on the front-end while creating the technology infrastructure to support all the features that drive up user engagement. Our back-end platform, ODX, allows us to revolutionize our services with scale and flexibility, adapting to the needs of both our users and our brand partners.”
ODX, ODK Media, Inc.’s proprietary unified platform, supports linear channels and VOD technology for the several international streaming services owned and operated by ODK Media, Inc. by managing each services’ CMS (Content Management System), search and recommendation engine, data warehousing, and monetization–whether through advertising, subscription, or both.
ODK Media, Inc., an AAPI-certified and influential media company serving multicultural communities, continues to drive technology innovation and product excellence. With its strategic service line-up of international OTT streaming platforms, digital magazines, e-commerce platforms, metadata production, and content distribution platform, ODK Media, Inc. has a holistic view of user behavior and intentions, while providing quality content and service. The new face of OnDemandKorea, the first and largest streaming platform that delivers Korean TV shows, movies, news, varieties, and more, is now available through its beta version of website, beta.ondemandkorea.com; downloadable in Apple and Android mobile app stores; and major CTV platforms including Roku, LG, AppleTV and Android TV.
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