Omnicom has been named the Most Effective Holding Group in the 2024 Effie Index®, the leading global ranking of marketing effectiveness. This marks the second year in a row — and third time in four years — that Omnicom has earned this top honor.
Among Omnicom’s agency networks, BBDO Worldwide ranked third and DDB Worldwide ranked fourth as the Most Effective Agency Networks. AlmapBBDO was named the Most Effective Agency Office globally for the second consecutive year.
Regionally, Omnicom was named the #1 Holding Group in Latin America, with BBDO Worldwide as the top agency network and AlmapBBDO as the top agency.
“As technology advances and consumer expectations shift, what it means to be effective in our industry keeps changing. Being recognized at the top of the Effie Index repeatedly shows how our people and agencies are staying ahead of the curve,” said John Wren, Chairman and CEO, Omnicom. “I’m proud of their dedication and creativity, and grateful to everyone at Omnicom who works tirelessly to deliver meaningful results for our clients.”
The Effie Index ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.
“The companies and agencies recognized in the Global Effie Index continue to set the standard for marketing effectiveness on a global scale,” said Traci Alford, Global CEO of Effie Worldwide. “Earning a place on the Index is no small feat – it reflects a consistent ability to deliver work that drives real business impact. Omnicom has once again secured the #1 position for the second year in a row, an achievement that reflects a deep-rooted commitment to building a culture of effectiveness. Congratulations to all the networks and teams whose work continues to move our industry forward.”
This ranking comes on the heels of several other 2024 industry accolades for Omnicom, including being named Holding Company of the Year by Gerety, MediaPost and WARC for its Effective 100 list.
For more such updates, follow us on Google News Martech News