Omnicom Public Relations Group Sweeps Global AMEC and ICCO Awards

OPRG and Its Agencies Medal in 27 Categories--Most Wins for an Agency Network at Each Ceremony
public relations

Omnicom Public Relations Group (OPRG), a division of Omnicom Group’s Communications Consultancy Network (NYSE: OMC), today announced a record number of wins in the global AMEC and ICCO 2021 Awards, which recognize exceptional achievements in communications effectiveness and measurement.

OPRG and its agencies captured a total of 17 AMEC honors, including seven Golds and a sweep of the New Technology in Communications Measurement category, while also winning 10 ICCO Global Awards.

“In 2021, OPRG shifted to a new behavior-based data-driven approach,” said Chris Foster, CEO of OPRG. “These AMEC and ICCO wins are a testament to the power of our strategy and the trust our clients place in us to innovate with them to solve some of the biggest challenges in the communications industry.”

The AMEC Awards is a global awards program for communications measurement. Now in its 19th year, the Awards aims to recognize and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics. This year AMEC received a record number of entries from clients, research consultancies and communications agencies around the world.

ICCO’s annual awards program is globally recognized by PR trade associations representing 70 countries worldwide. Entries are judged by a panel of top international PR practitioners who considered the excellence and effectiveness of PR work from across the world

OPRG and its agencies, FleishmanHillard, Ketchum and Methods+Mastery, earned the following awards:


  • AMEC Communications Research & Measurement Team Large Organisation of the Year: Methods+Mastery
  • Best use of new technology in communications measurement
    • GOLD: Methods+Mastery & Android
    • SILVER: Ketchum & Horizon Blue Cross Blue Shield of New Jersey
    • BRONZE: Omnicom Public Relations Group & Multiple Clients – OmniearnedID™
  • Most impactful client recommendations arising from a measurement study – GOLD: Ketchum & American Egg Board
  • Best use of measurement for a single event or campaign – GOLD: Methods+Mastery & YouTube
  • Best use of social media measurement – GOLD: Methods+Mastery & YouTube
  • Most effective planning, research and evaluation: The Americas – GOLD: Methods+Mastery & Biden for President
  • Innovation award for new measurement methodologies:
    • GOLD: Methods+Mastery & Android
    • SILVER: Methods+Mastery & Capital One Financial
  • Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme – GOLD: Methods+Mastery & Google for Startups
  • Most effective planning, research and evaluation in the public and not-for-profit sectors – GOLD: Methods+Mastery and The OverWatch Project
  • Best use of integrated communication measurement/research
    • SILVER: Methods+Mastery & IBM, Marketing & Social Discipline
    • BRONZE: Ketchum & American Egg Board
  • Most effective planning, research and evaluation in consumer communications – SILVER: Ketchum & Genuine Alaska Pollock Producers
  • Best multi-market reporting – BRONZE: Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers
  • Most effective planning, research and evaluation in business-to-business communications – BRONZE: OneVoiceConnect Ketchum & Philips


  • Network of the Year: FleishmanHillard
  • Digital and New Media Award: Ketchum for Bodyform/Libresse – Pain Museum
  • Championing Diversity Award: FleishmanHillard
  • Crisis & Issues Award: FleishmanHillard Vanguard for Avon Campaign Against Domestic Violence
  • Media Relations Award: Ketchum for New German Media Makers #WeatherCorrection
  • Strategy & Evaluation in a Campaign Award: Methods + Mastery for Biden for President Influencer Activation
  • Financial Services Award: Ketchum, McCann & Carat for Mastercard – The Strivers Initiative
  • Influencer Marketing Award: Ketchum & Omnicom Public Relations Group for American Egg Board, The Incredible Egg Challenge
  • Purpose Award: Ketchum, McCann and CARAT for Mastercard – The Strivers Initiative
  • Best Cross-Cultural Campaign: Omnicom Public Relations Group for Sea Beyond: A Prada Group Campaign in Collaboration With UNESCO

As the global leaders in communications, OPRG has created the first analytics platform that validates the impact of communications on business outcomes, consumer behaviors and reputation. OmniearnedID™ is the analytical DNA of OPRG professionals as we transform the industry, noted Foster.

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