Onfolio Holdings Inc. announced the launch of Pace Generative LLC, a dedicated Generative Engine Optimization (GEO) agency created to help brands appear in AI-generated answers – a rapidly emerging opportunity in digital discovery and trust-building.
As AI assistants start to replace traditional search engines as the primary way people discover and evaluate services, GEO has emerged as a mission-critical strategy. It ensures that a brand’s insights and authority are embedded in the answers delivered by AI tools – positioning businesses at the point of decision-making, not just after the fact.
Generative Engine Optimization (GEO) helps businesses become part of the answers AI platforms generate, by embedding their expertise directly in real-time, conversational responses.
When a user asks an AI assistant, “Who’s the top cosmetic surgeon near me?”, “What wealth management firm should I trust with my portfolio?”, or “Which estate planning attorney is most experienced in my area?”, GEO helps to determine which businesses are cited in the answer. These moments often shape high-value decisions, before a search engine is ever consulted. For example, a law firm that appears in ChatGPT’s response to “best estate attorney in Miami” could earn immediate trust and consideration well before a potential client sees competing websites.
AI-driven discovery is accelerating. A recent Elon University study found that 52% of U.S. adults already use AI tools like ChatGPT, Gemini, Claude, Grok, and Copilot. ChatGPT alone now serves 400 million weekly active users globally, including nearly 68 million in the U.S. With platforms like Perplexity gaining traction, AI assistants are becoming the default source for trusted, real-time answers. According to McKinsey, generative AI could add as much as $4.4 trillion in annual economic value, with marketing and sales among the most directly impacted sectors.
This shift is transforming how brands are discovered, evaluated, and chosen.
As traditional search becomes a fallback rather than the starting point, GEO has emerged as a critical strategy for relevance. Unlike SEO, which helps websites rank in search results, GEO ensures a brand’s insights, authority, and offerings are embedded directly in AI-generated answers.
SEO earns clicks. GEO earns trust, by making brands part of the answer, not just part of the results. Today’s search engines send users to websites. AI platforms deliver the answer itself. If a brand isn’t cited, it may be invisible at the moment of decision.
Onfolio brings deep experience in SEO, having led successful campaigns across multiple agencies and industries. With a strong foundation in content strategy, technical optimization, and performance publishing, the Company is now applying that expertise to the next era of online visibility: GEO.
The launch of Pace Generative marks a strategic evolution. Purpose-built for the AI era, with proprietary frameworks, scalable systems, and specialized processes designed to help brands be recognized and cited by AI platforms.
Our core services are designed to help brands become part of the answers AI platforms deliver and not just compete for placement in crowded search results:
- Question-Driven Content Creation
We craft authoritative content; articles, guides, FAQs, that mirrors how real people ask questions in tools like ChatGPT and Gemini.
- AI-Optimized Site Structure
We organize websites so that AI models can easily understand, access, and reference key information – ensuring important expertise isn’t overlooked.
- Language and Topic Alignment
We align messaging with the terms and topics AI platforms associate with credibility – positioning content to be cited accurately and confidently.
- Strategic Publishing and Distribution
We publish and distribute content in formats, channels, and timelines that signal trust- improving the likelihood of being included in AI-generated answers.
These services improve the chances that a brand will be surfaced in the moment a customer asks for a trusted recommendation and will help position that brand as part of the decision-making conversation.
“AI is where decisions are being made,” said Dominic Wells, CEO of Onfolio Holdings Inc. “If a brand isn’t part of the answers, it’s not in the market. GEO isn’t just the next evolution of search, it’s the new standard for being found.”
Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions – including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.
Onfolio anticipates strong demand for Pace Generative’s GEO service as more organizations adapt their marketing strategies for AI-native visibility.
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