Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner recognizes Optimizely as a Leader for the eighth consecutive year*.
“We believe that being named a Leader for the eighth year in a row proves we’re delivering what marketers actually need in a Content Marketing Platform speed, security, and smart collaboration,” said Shafqat Islam, President of Optimizely. “To support this, we’ve taken AI from a stand-alone feature to a network of agents that automate the entire content process within CMP, helping teams to move faster and increase productivity. We are honored to have been recognized by Gartner once again, and look forward to continually pushing the boundaries so our customers can stay ahead, no matter how fast the market shifts.”
This is a welcome addition to a recent series of industry analyst recognitions. Since December, Optimizely has been recognized as a Leader for the 6th Year in a Row** in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms, positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision.’ Optimizely was also recently named a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines and a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024. In the latter evaluation, Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories.
According to McKinsey, AI adoption has nearly doubled since 2023, with 65% of organizations now regularly implementing generative AI. To help marketers keep pace, Optimizely’s integrated AI capabilities enhance productivity, reduce costs, and help teams deliver high-quality content faster, giving them a real competitive edge.
“Marketers don’t just need AI—they need AI that works for them,” said Rupali Jain, Chief Product Officer at Optimizely. “That’s why we’re embedding AI agents into our Content Marketing Platform to take on the tedious work and automate complex tasks while ensuring security of your data. Plus, with our comprehensive content operations and performance capabilities—like expansive calendar views, workflows, and reconfigurable dashboards—marketers get the visibility and flexibility they need along every step of the content supply chain.”
To learn more about Optimizely’s position as a Leader, access the 2025 Gartner Magic Quadrant for Content Marketing Platforms report here.
*Welcome (which was acquired by Optimizely in 2021 and later rebranded to Optimizely CMP) was named a Leader in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms, prior to Optimizely’s recognition in 2023, 2024 and 2025.
**Episerver (which acquired Optimizely in 2020, and later rebranded itself to Optimizely) was recognized as a leader in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms, prior to Optimizely’s recognition in 2022, 2023, 2024 and 2025.
Gartner Disclaimer
Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 11 March, 2025.
Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, 4 February 2025.
Gartner, Magic Quadrant for Digital Experience Platforms, John Field, Irina Guseva, Mike Lowndes, and Varsha Mehta, 28 January 2025.
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