Business/Customer Intelligence & Data Science

Optimove named a Challenger for Multichannel Marketing Hubs

Optimove positioned as a Challenger based on Completeness of Vision and Ability to Execute

Optimove, the first Customer-Led Marketing Platform, has been named a Challenger in the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was recognized as a Challenger based on Completeness of Vision and Ability to Execute.  The Gartner Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct. A complimentary copy of the report is available here.

This marks the fifth straight year Optimove has been evaluated in the report.
Optimove primarily serves clients in the retail, gaming, media, transportation, and financial services industries across North America, EMEA, and LATAM. Optimove’s Customer-Led Marketing Platform empowers brands to start with the customer instead of a product or campaign by providing marketers with:

  • Customer Insights – Optimove gives marketers access to unified customer data to create as many and as creative customer segments as they desire without the need to rely on data and BI teams.
  • Smart Orchestration – Optimove frees marketers from having to manually map every customer journey by leveraging AI-led multichannel orchestration.
  • Scientific Multi-Touch Attribution – Optimove measures the incremental impact of each message along the customer journey, allowing marketers to have true multi-touch marketing attribution.
  • Personalization at Scale – Optimove empowers marketers to personalize at the audience, channel, and content levels with seamless and scalable tools.

“We consider our positioning in the Magic Quadrant for Multichannel Marketing Hubs by Gartner as confirmation that we are delivering on our mission of assuring marketers gain customer loyalty,” explained Pini Yakuel, CEO and Founder of Optimove. “At Optimove, we firmly believe that deep customer engagement and loyalty flourish when marketing initiatives start with the customer instead of campaigns or products. Our Customer-Led Marketing Platform, fueled by rich historical, real-time, and predictive customer data, along with AI-led multichannel journey orchestration and statistically credible multitouch attribution, empowers marketers to maximize customer lifetime value and strengthen relationships.”

For a complimentary copy of the report, click here. 

Official Magic Quadrant research methodology:

GARTNER is a registered trademark and service mark of Gartner, and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Gartner, “Magic Quadrant for Multichannel Marketing Hubs (MMH)”; Tia Smart, Benjamin Bloom, Rob Brosnan, Greg Carlucci, Julia Multedo; 26 September 2023.

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