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Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates across Oracle CX Cloud help brands unify customer data, personalize interactions and win more business

ORACLE OPENWORLD — To help brands ensure that each and every customer interaction is data driven, Oracle today announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.

“At Oracle, we believe the only way brands can make every customer interaction matter is to take a data-first approach to managing the customer experience,” said Rob Tarkoff, executive vice president, Oracle CX Cloud and Oracle Data Cloud. “The latest updates to Oracle CX Cloud are fueled by data and machine learning to help our customers take advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience.”

Oracle CX is an integrated set of applications across marketing, sales, service and commerce. The latest updates to Oracle CX include enhancements to Oracle CX Unity, Oracle’s enterprise-class customer data management platform, as well as:

New Digital Assistants: The Oracle Digital Assistant is now available across the entire Oracle CX Cloud, enabling sales, customer service, and marketing professionals to use voice commands to quickly and efficiently drive outcomes and actions.

New Data Enriched B2B Sales Capabilities: A new integration with Oracle DataFox delivers AI-sourced company data and signals that bridge the gap between marketing and sales teams. The integration also helps marketing teams optimize targeting and sales teams enhance engagements to bolster customer relationships and win more business.

New Industry Solution Capabilities: New AI-powered industry-specific solutions help customers in the telecom and media, financial services and public sector industries deliver innovative customer experiences and achieve predictable and tangible business results.

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