Outform (f/k/a Rapid Displays), a portfolio company of Gemspring Capital, and global retail innovation agency, is pleased to have acquired Alrec, a European focused provider of end-to-end customer merchandising solutions for global brands and retailers. The two businesses will combine expertise to deliver innovative retail solutions for clients across the globe.
Alrec is a full-service provider of brand store, shop-in-shop, and display solutions that drive connected customer experiences. Alrec’s services span the full merchandising lifecycle – from ideation and design, engineering, and prototyping to production, logistics, installation, and maintenance. Alrec’s design, engineering, and production capabilities are realized through a large scale, state-of-the-art production facility in Łódź, Poland. Alrec is headquartered in Mijdrecht, the Netherlands, and serves global brand clients through its operations in the Netherlands, Poland, UK, and US.
The acquisition of Alrec bolsters Outform’s existing expertise in delivering innovative, technology-led retail experiences to customers. Alrec adds to Outform’s global scale, enhancing its footprint throughout the UK and Europe as well as bringing in-house manufacturing capabilities in Poland to an extensive supply chain in Eastern Europe and Turkey. These benefits are viewed as highly accretive to Outform’s existing production capabilities in China and North America and will strengthen Outform’s ability to better serve customers through one-stop global execution.
Outform’s President, Ariel Haroush, commented, “We’ve always admired Alrec’s operational excellence, and this, combined with Outform’s unique approach, global footprint, and technology-driven solutions, creates a compelling offer for clients looking to shape the future of retail.”
Charles Fraas, Managing Director at Gemspring, added, “We’re delighted to unite two companies with such impressive track records in creating in-store and connected retail experiences for best-in-class brands. The combination will offer customers a top quality, global, and comprehensive offering.”
“We’re very excited about Outform and Alrec joining forces – Outform has taken the retail marketing industry by storm, and we’re looking forward to the benefits our new global scale will bring to our clients, particularly in China and the Americas,” commented David Littlefield, CEO of Alrec.
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