Pattern89, a company that is revolutionizing digital marketing through artificial intelligence (AI), today announced the launch of new tools that make AI accessible to full teams. This update, called Hubble, more thoroughly equips teams across the company with key performance data to drive marketing objectives across funnel stages, verticals, demographics and geographies Martech News.
The core feature of Hubble is its Custom Creative Dashboards. These dashboards enable instant access to relevant data for individual users, by customizing metrics unique to their roles and objectives. Custom Creative Dashboards surface relevant insights across 2,900+ ad dimensions. Users can select distinct metrics, keywords, time frames, demographics and more to filter through campaign data and find what performs, faster than ever.
With an effort to further support transparency in AI, Custom Creative Dashboards deliver insights to everyone. From assistants to associates, CEOs to coordinators, Hubble ensures all the members of the team have the power to drive an organization’s marketing. Whether you’re an executive who needs to understand campaign conversion rates, or a creative who needs to know which emojis to include in your Facebook ads, users can create a Pattern89 dashboard that automatically surfaces the dimensions that drive their goals.
J. Talyor, Founder and CEO of Pattern89 said that “Pattern89 is committed to making all AI insights transparent and accessible. Our Hubble updates achieve just that. Hubble makes AI’s insights more accessible to full teams throughout a marketing funnel – not just marketers – meaning more people than ever before will be able to plan, optimize and analyze campaign performance.”
No matter the user, Hubble helps teams spend less time sorting through data and more time analyzing performance.
Pattern89 is the command center for companies that want to enhance and optimize their paid campaigns on Facebook and Instagram. It takes the guessing game out of digital marketing optimization. Utilizing revolutionary AI-based software, the company analyzes and predicts over 2,900 ad features every day. The software optimizes ad performance in real-time by accurately measuring against hundreds of billions of advertiser data points.
Established in 2018, Pattern89 has grown to be the leading AI platform for digital marketers who want to maximize creative performance by incorporating results-driven changes to their ad campaigns.