PebblePost®, the leading digital-to-direct mail marketing platform, today announced new business initiatives to reinforce the company’s commitment to green business practices. The company is partnering with environmental charity One Tree Planted, and pledging a donation towards reforestry. The company will also offer new, FSC® Certified recycled paper options for its customers.
“We’re honored to work with PebblePost in creating a more sustainable future through reforestation,” said Matt Hill, Chief Environmental Evangelist, One Tree Planted. “The donations made by PebblePost will make a lasting positive impact for the environment, benefiting both people and the planet.”
In tandem, PebblePost also committed to FSC Certified paper options that continue to improve the sustainability of PebblePost’s Programmatic Direct Mail® platform while enhancing platform efficacy and efficiency; this gives brands a programmatic marketing option that optimizes impact in the physical world while minimizing waste. The new paper options power an entire line of products, including the Programmatic PostcardTM and Programmatic CatalogTM.
“PebblePost is actively focused on a culture of conscious consumerism and helping brands reduce their carbon footprint with sustainable materials, enabling a targeted approach to digital-to-direct mail and fostering partnerships for social good,” says Lewis Gersh, CEO of PebblePost. “We recognize the brands we partner with are socially conscious, and we support their efforts to provide a transparent, sustainable and effective way to reach consumers. We’re committed to providing solutions to brands that help them achieve their marketing objectives while helping to set the standard for green marketing.”
FSC certification also means an independent third-party verifies the paper to confirm its origination from eco-friendly sources and ensures that the paper was not manufactured at the expense of the environment — including the animals, plants, and people who rely on it. The certification comes with a seal on each mail piece, which is visible to customers and also reflects the brand’s choice to use sustainable materials.
Since its inception, PebblePost has been committed to sustainable business practices, ensuring that marketers print only what is needed to fulfill their campaigns. This approach prevents overruns and reduces the amount of waste generated throughout the process. As the first platform to bring digital advertising capabilities to physical mail, PebblePost increases the average conversion rate for marketing campaigns; this means the mailers that are sent out provide a greater impact for less materials used in a brand’s direct marketing efforts. If broadly adopted, PebblePost estimates that this blend of data-driven decisioning and the sustainable supply chain of Programmatic Direct Mail could have saved around 75 million trees in 2018; on average, each tree removes 30 pounds of carbon per year, which equates to a quarter billion pounds of carbon removed from the atmosphere annually.1
PebblePost is the leading digital-to-direct mail marketing platform. We capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. We invented Programmatic Direct Mail® to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost® is a venture-backed company based in NYC.