Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools and a more integrated user experience across devices.
This new capability expands the Perion suite, which includes the AI-powered Audience Segmentation platform, SORT®. Utilizing privacy-safe data signals, SORT® enhances performance and optimizes campaigns across Connected television (CTV) and the web, providing a more complete view of the customer journey.
“We are thrilled to enhance our cross-device capabilities through this strategic collaboration with Experian,” said Tal Jacobson, CEO of Perion. “By integrating their robust identity graph with our technology solutions, we’re further empowering the advertisers working with us to optimize their campaigns, creating more personalized and effective marketing strategies for driving higher engagement and conversions.”
Experian’s wide range of privacy-friendly digital identifiers ensures that brands can connect with consumers, leading to higher match rates and improved addressability. This integration also provides a persistent understanding of households and individuals to their identifiers and devices, enabling accurate targeting and measurement over time.
“Success in digital advertising requires strategic collaborations,” said Ali Mack, Vice President at Experian. “Perion’s integration of our identity graph shows our commitment to providing advertisers with valuable, data-driven insights. Advertisers can now achieve greater precision and performance in personalized marketing across multiple channels, including Connected TV and the web.”
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