Retail, Proximity & IoT Marketing

Periscope By McKinsey Included in Forrester Report on Retail Planning Providers

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions announced that it has been identified as a 'Large Vendor' and 'Specialist Solution' for Retail Planning

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, today announced that it has been identified as a ‘Large Vendor’ and ‘Specialist Solution’ for Retail Planning in Forrester’s ‘Now Tech: Retail Planning, Q4 2019’ report (December 24, 2019), by George Lawrie. The report provides an overview of 25 Retail Planning Providers to enable application development and delivery (AD&D) professionals to understand the value they can expect from a retail planning provider and select one on the basis of size and functionality.

According to the report; You can utilize retail planning solutions to enhance assortments for every market segment and store cluster by segmenting markets and clustering with stores of similar patterns of trade; to forecast and shape demand and to pre-position fulfillment inventory… Retail planning applications enable retailers to create convincing assortments with the right level of availability at prices that foster loyalty, stimulate repeat buying, and increase customer lifetime value.

The report also states that; Specialist Solutions… help retail merchants, marketers, and supply chain professionals to design assortments for every customer segment and store cluster and to plan the best pricing, orders, and promotions. By contrast, they provide limited support for pack size optimization, inventory allocation between channels and locations, and visualizing the financial impact of changes in the planned assortment. They provide specialist capabilities to support “next best action” decisions around processes like in-season markdown or reallocation of inventory from one location to another.

Brian Elliott, Founder, Senior Advisor & Head of Innovation at Periscope By McKinsey, said, “In retail, it’s not just about holding the winning cards, it’s also about playing them well to both achieve and sustain revenue and margin growth. As a leader in this space, a comprehensive approach of Periscope spans the entire transformation journey, from data management and insights generation to fact-based decision-making and capability building.”

Brian Elliott, Founder, Senior Advisor & Head of Innovation at Periscope By McKinsey, said, “In retail, it’s not just about holding the winning cards, it’s also about playing them well to both achieve and sustain revenue and margin growth. As a leader in this space, a comprehensive approach of Periscope spans the entire transformation journey, from data management and insights generation to fact-based decision-making and capability building. We’re delighted to have been recognized in this hugely relevant report by Forrester. We believe it’s further confirmation of the strength of our growing Periscope retail analytics and planning solutions, and the support that we provide medium and large-sized retailers around the world on their merchandising and planning challenges.”

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *