Personalisation in Beauty: The Next Frontier

The “Personalisation in Beauty: The Next Frontier” report has been added to ResearchAndMarkets.com’s offering.

Beauty personalisation is gaining ground, supported by the rise of digitalisation and technological advances, and consumers are willing to pay more for the inclusivity, high efficacy and at-home wellness and experience it offers. However, their expectations are also high in return, leaving personalised beauty brands with many challenges to face, from ensuring credibility and accessibility to offering more holistic solutions to ultimately drive further value and retain their customers.

The “Personalisation in Beauty: The Next Frontier” global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage:

Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men’s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key Topics Covered: