Kibo, a leader in unified commerce, today announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into their unified commerce platform.
In the report, Gartner notes that “The personalization process creates relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioural data, as well as behavioural data of similar individuals, to deliver an experience to meet specific needs and preferences.”
“Gartner has recognized our complimentary, integrated personalization offerings from Certona and Monetate as Leaders for the third consecutive year. As part of the Kibo platform, these technologies deliver even more powerful personalization for our clients,” said David Post, CEO at Kibo, which owns Certona and Monetate.
In a recent study, Kibo found that companies with a personalization strategy that accounts for every customer touchpoint across marketing and eCommerce are significantly more likely to drive upwards of 400% ROI compared to companies with one-sided personalization approaches. With both Certona and Monetate, Kibo offers AI-driven personalization that empowers clients to deliver end-to-end personalized experiences in a flexible and scalable way.
“Kibo’s unified commerce platform delivers integrated personalization from both Certona and Monetate, layering seamlessly on top of our modern and extensible commerce offering,” said Post. “Our vision to deliver end-to-end personalization for our clients across every customer touchpoint is the best approach to modern commerce.”