Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q1 2023 CTV Device Spoofing Report to reveal how often non-Roku devices are disguising themselves as Roku devices in the open programmatic advertising ecosystem.
Advertising traffic delivered to an unintended device, known as spoofing, is a form of invalid traffic (IVT, inclusive of ad fraud). Advertisers can be victims of spoofing when their ad dollars are redirected to lower-value ad placements on unknown or unintended devices.
- The share of spoofed ad traffic purporting to be from Roku devices was 5% in Q1 2023, up from 3% reported June – August 2022.
- iOS and Android devices no longer appear to be used the most for device spoofing. Pixalate estimates the use of non-mobile devices spiked at 98% in January 2023.
- 75% of spoofed ad traffic on Roku devices in March 2023 was from non-iOS/Android devices.
For more details about this form of spoofing, please visit the original blog post about Mobile-to-CTV spoofing.
Top Roku CTV Apps most spoofed from non-CTV devices
Here are the 10 Roku apps that were spoofed most often by non-CTV devices in Q1 2023, according to Pixalate’s data:
- Telemundo/Telemundo Deportes
- Univision NOW/Univision
- Azteca Mas
- Fox News Channel
- Peacock TV
- CBS News
- Pluto TV – It’s Free TV
- The Roku Channel
To view the full list of CTV apps targeted by spoofing from non-CTV devices in Q1 2023, please visit here.
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