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Pixalate Releases Q1 2023 Delisted Mobile Apps Report

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 Delisted Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that are no longer available for download as of Q1 2023.

Apps can be delisted from the app stores yet may remain on a user’s mobile device. Google and Apple regularly remove apps from their app stores for a variety of reasons. While some apps are delisted for benign reasons, others are removed as a result of more nefarious behaviors, including non-compliance with app store policies.

Pixalate’s report analyzes app profile information such as developer country of registry, existence of a privacy policy, app store category, and its child-directedness under the COPPA Rule. The report also contains insight into the apps’ behaviors observed in the programmatic advertising bid stream such as transmission of personal information including location data, and estimated ad spend.

Key Findings:

Pixalate’s Q1 2023 Delisted Mobile Apps Report includes:

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